Day 3: One Size

3 days ago
1 min read
I walked into Brandy Melville and discovered they sell their T-shirts in just one size. They've adopted a "one size fits most" policy.

Just one. And it wasn't mine.
I felt excluded.
“Why are you surprised?” my daughter asked. “Everyone knows that.”
Well, I didn't.
I've often talked about the importance of knowing your audience. Finding your people. Being clear about who you're for.
I understand that not everything has to be for everyone.
I felt uncomfortable being on the outside of that decision.
One size. Not mine.



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